Pastor Kanyari’s news is old news but, for a person who is willing to learn entrepreneurship, personal branding and useful tricks to do with business then pastor Kanyari’s story is a whole package. Below are lessons
drawn from different sources and experts on lessons we can all learn after watching the very educative TV uncover.
1. INVEST IN FAST MOVING CONSUMER GOODS
Human beings have utmost respect to the living God and any person who professes His gospel,that translates to immediate ready market for con pastors. Invest in products with a potential huge market base.
2. BRAND ASSOCIATION
Associate your brand only with those brands that bring value to your core business. By marrying Betty Bayo, Kanyari strategically placed and authenticated his brand
have a team that does the ‘dirty’ work for you, a team that would take a bullet for you. Brainwash them and make them stay ever loyal to you. In business great brands are the effort of a dedicated team.
marketing must always remain the heart of any business, even prostitutes dress down in biting cold to market themselves. Put your products out there and let as many people as possible know about your brand.
5. INSPIRE, GIVE HOPE
Kanyari drives a fleet of high end vehicles and lives flashy. It is important for your clients to always see you prosper so that they too have a reason to dream and hope in prospering like you have.
6. IN THE FACE OF ADVERSITY, KEEP YOUR HEAD HELD HIGH
now that Kanyari has been exposed he has the golden chance to make more money. He needs to tell his flock that the word in the bible is coming to pass…messengers of the word are under attack and their people must stand with them to fulfill the word. That translates in more mbegu to ensure the man of the Lord is safe and healthy.
Great brands are built over time through sweat, tears and hard work. You can not build a strong brand overnight.
8. INVEST AND RE-INVEST
the profits you make must always be put back into business for purposes of growth and reaching a wider audience. Kanyari for sure invests heavily in marketing and the end results are visible from his lifestyle.
9. THE PLACE OF HUMOR IN BUSINESS
people have lower attention span so you need to spice up everything you do with a little comedy to keep the audience glued. Kevin Hart has nothing on Kanyari.
10. UNIQUE SELLING PROPOSITION
One of the secrets to convincing people to purchase your product is to introduce a unique selling proposition, something that convinces them that your product is different and superior. The USP is ultimately what convinces people to try your product, so it makes sense to make it as powerful as you can.
When you have a USP, you’ll find that all of the other tactics you employ to improve your sales will become more effective as well. All businesses want to brand themselves to get more publicity. The way to rise above the competition is to demonstrate a unique selling point that is powerful.
Kanyari’s team showed us how strong sales are driven by emphasizing the benefits that your product or service brings to your customers. If you know the challenges that face them, it’s much easier to offer them solutions.
11. KNOWING TRENDS
Of course it is also well worth keeping an eye on future developments in your customers’ markets and lives. Knowing the trends that are going to influence your customers helps you to anticipate what they are going to need – and offer it to them as soon as they need it. They are actually willing to pay three hundred and ten shillings for it.
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